Mau Soto | Graphic design | Branding

Mauricio Soto

Graphic & web designer

I am a passionate and versatile graphic and web designer with over a decade of experience in creative design, brand development, and digital marketing.

Based in San José, Costa Rica, I have collaborated with a wide range of clients, from local businesses to well-known brands, helping them create compelling visual identities and engaging online presences.

My work blends creativity with strategic thinking to deliver innovative solutions that drive brand success and client satisfaction.

Welcome to my portfolio, where you can explore my journey and projects.

My skills

Adobe Photoshop100%
Autodesk 3D Max78%

AI Generative design90%
Adobe Illustrator95%

Autodesk Revit100%
Web design + Wordpress100%

Experience

Senior creative designer

Grupo Baharet

As a Senior Creative Designer at Group Baharet, I focus on innovative creative design and enhancing brand perception. Over the past seven years, I have led various projects that have significantly elevated the companies visual identity, including brands like Combai Mercado Urbano, Tiendas Pague Menos, El Armario, El Mercadito Central, Buhólica Libros y Vinilos, The Oldschool Arcade, Come & Play, and Lolo Caribe. My role involves leading creative design projects, enhancing brand perception, and collaborating with marketing team to create cohesive and impactful campaigns.

Responsibilities:

Lead creative design projects from concept to completion.
Develop and maintain the visual identity of multiple brands.
Web development and social media presence.

Experience:

Enhanced brand perception through innovative design.
Successfully launched multiple high-impact marketing campaigns.
Improved customer engagement and satisfaction across various businesses.

Web + graphic designer

Freelance

As a freelance web and graphic designer, I have collaborated with various clients, including Olivias, Valiente, Costa Familia, Venci Lopez Real Estate, Soda Yoguis, Pere's, and Mira Anda. My role involves creating brand identities and managing visual content for websites, and designing marketing materials to help businesses establish and maintain a strong online and social media presence.

Responsibilities:

Develop comprehensive brand identities and guidelines.
Design and develop websites for a diverse range of clients.
Manage social media and online marketing campaigns.
Create graphic content for web and print, including logos, brochures, and social media assets.

Experience:

Successfully completed numerous web and graphic design projects.
Enhanced brand identity and online presence for multiple clients.
Developed strong client relationships and received positive feedback.
Created cohesive brand strategies that align with client goals and target audiences.

Designer

Solishi design/lab

At S.O.L.I.S.H.I. Design/Lab, I worked as a designer, focusing on various projects that required expertise in BIM. I collaborated with a team of professionals to create innovative design solutions, contributing to the development of high-quality architectural and experimental projects. This role allowed me to refine my design skills and expand my creative capabilities.

Responsibilities:

Work on architectural and experimental design projects.
Develop complex 3D models.
Model Rendering and Visualization.
Drafting and plan development.

Experience:

Successfully completed multiple high-quality design projects.
Participated in international design competitions.
Enhanced collaborative and creative problem-solving skills.

Founding partner/manager

El Steinvorth

In my role as Manager at El Steinvorth, I was responsible for overseeing the design, branding, and image of the venue. I curated musical events, developed conceptual projects, and managed the overall administration. My work involved enhancing brand perception and paying meticulous attention to detail, ensuring that El Steinvorth remained a cultural and creative hub in San José.